Apple World’s Most Valuable Brand

Apple (AAPL) has unseated Coca-Cola as the world’s No. 1 brand, as the company founded by Steve Jobs is a leader in design and performance, according to a study of the Top 100 brands by Interbrand Corp.
     Apple Inc.’s brand value jumped 28 percent to $98.3 billion and Google Inc. (GOOG)’s rose in second place at $93.3 billion. The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion.
     Samsung, which has gained prominence through consumer electronics and Android phones, rose from ninth to eight place with a 20 percent brand value in increase. That let it trade positions with Intel, which dropped 5 percent from the 2012 list.

Interbrand also calls out the companies whose brand value is rising fastest. There, Facebook came out on top, with a 43 percent increase in brand value over the last year. It ranks 52 on the overall 2013 list, up from 69th place in 2012.